List Of Best Marketing Research Companies In Kenya As Of 2021

Filed in Article by on May 28, 2021 • 0 Comments

Are you looking for the List Of Best Marketing Research Companies In Kenya? If yes, then this informative article is for you. You will be given detailed information about the List Of Best Marketing Research Companies In Kenya As Of 2021.

Market research plays an important role in any organization. The main work of market research companies is to collect data and analyze that information to know the needs, size, and competitive trends within a marketplace. Market research firms in Kenya have their branches and affiliated partners in several other countries.

Research companies have to collect two different types of data: Primary data and Secondary data.

Collecting primary data is very time consuming and more expensive. To collect primary data, researchers directly approach the customers and obtain data by forwarding questionnaire to target respondents. The data acquired through primary research is accurate by nature.

Secondary data does not require any kind of interaction with customers. Researchers obtain the secondary data through various resources, such as newspapers, magazines, journals and the Internet. Collecting secondary data is less time-consuming.

Techniques Used By Market Research Companies:

The market research companies use many techniques to gather information through customers. The techniques used by different market research companies are – personal interviews, telephonic interviews, focus group, surveys, observation, etc.

There are also other techniques used by research companies, such as – Mobile market research method, Bio-metric market research techniques, Virtual shopping, live audience response, Social media market research, etc.

In Kenya, there are many research companies incorporated in the past few years. The techniques used by market research companies in Kenya are-

  • Online questionnaire
  • Computer-aided telephone interviews
  • Mobile assisted personal interviews
  • Mystery shopping/ immersions

List Of Best Marketing Research Companies In Kenya

There are many research companies established in Kenya. The list of research companies in Kenya are given below:

1. Sunflower Events (K) Limited

Sunflower Events (K) Limited offers complete event management services. We create unique events with excellent management through acute attention to detail; by taking responsibility of creative, technical and logistical elements of it.

We have been in business since 2009 and we do the provision of event supplies, décor services and event management solutions. Our vision is creating innovative spaces to connect and share. The services we pride ourselves on include: Brand Activations, Event Concepts, Brand Management, Event Marketing, Experiential Marketing, Event Production and Execution, Exhibition Management, Event Relationship Management, PR and Communication.

2020 saw the cancellation of Conferences, Expos, festivals, sporting events, concerts and basically any social gatherings in an effort to slow the spread of COVID-19.

We at Sunflower Events Kenya, have embraced innovative ways of doing events virtually. Having a hybrid event is what we are talking about. We combine both in-person and virtual experiences to create events that take into account the technical aspect that is required to ensure your webinar or hybrid event is well equipped with the necessary digital platforms.

We combine passion with efficiency, personality with originality and excellence with attention to detail to organize stunning launches, Conferences, Concerts, Expos, Anniversaries, Gala nights, Annual General Meetings, Graduations and End of year celebrations.

We will save you the time and hassle of event planning. We, therefore, aim to understand the scope to ensure end-to-end planning for a successful event.

For more information, please visit our website www.thesunflowerevents.com

Or contact us on email at info@thesunflowerevents.com or call us on Tel. +254 (0) 705430415, Mobile. 0722790632

2. Consumer Insight

Consumer Insight was founded in 1998. This is a full-service market research agency. The services offered by Consumer Insight include:

  • Quantitative: CATI, CAWI, MAPI & CAPI
  • Qualitative: FDGs, IDIs, and Immersions
  • Address: Riara Corporate Suites Riara Road 27766-00506 Nairobi, Kenya

3. Survey and Statistics Solutions Kenya

Survey and Statistics Solution Kenya was established in 2011. There are many statistical research companies in Kenya but Survey and Statistical Solutions Kenya is the best statistical research company. This company has specialized in statistical consultancy services (qualitative and quantitative), data design, management, and analysis, using a wide range of data management tools. SSSK offers comprehensive services in the survey, research, and analysis.

Address- P.O box 12445-20100, Eldoret, Kenya.

4. Consumer Options Ltd

Consumer Option Ltd was founded in 2004. This is a full-service market research company. One of the fastest growing market research agencies in East Africa is Consumer Option Ltd. Consumer Option Ltd has been conducting market research in East Africa and rest of Africa. The services offered by Consumer Option Ltd are Undertaking Ad Hoc and continuous research, Brand Strategy Studies, Communication Studies,

Innovation Studies, Market Understanding / Segmentation Studies, Syndicated Omnibus Studies Corporate Image / Corporate Social Responsibility Studies and Ethnography studies.

5. Infinite Insight Ltd

Infinite Insight Ltd was founded in 2010. Infinite Insight Ltd Specialize in consumer research (FMCG& Telecoms). This also invests heavily in health and agricultural research across Sub-Saharan Africa.

  • Address: New Muthaiga Shopping Mall, 2nd floor, Suite 3 Thigiri Ridge Road, Nairobi Kenya

6. Research Solution Africa Ltd

Research Solution Africa Ltd was founded in 1996 and had been offering research services to clients across Africa. The services provided by the Research Solution Africa Ltd are survey design, data collection, data analysis, and reporting. Among the social research companies in Kenya, Research Solution Africa Ltd is the oldest social research company.

The social research clients of Research Solution Africa Ltd includes the World Bank, USAID, the Bill and Melinda Gates Foundation, the Siemens Foundation, Microsave, SNV and several universities.

Address: Whitefield Place, School Lane Westlands, Nairobi

P.O box 16832-00620 Nairobi, Kenya

Other Market Research Companies In Kenya:

8. Numbers Africa

9. Sagaci Research

10. GFK Retail & Technology East Africa Ltd

11. Research Solutions Africa Ltd

12. Voices Africa Limited

13. Kasi Insight Africa

Research Institutes In Kenya

Research Institute can be defined as one where different kinds of programmes are offered under a particular research area. There are many research institutes in Kenya, as given below;

  • Kenya Marine and Fisheries Research Institute (KMFRI): Kenya Marine and Fisheries Research Institute (KMFRI) is a State Corporation established in 1979 by the Science and Technology Act, Cap 250 of the Laws of Kenya, which has since been repealed by the Science, Technology, and Innovation Act No. 28 of 2013. As per the new regulation, KMFRI has been recognized as a national research institution under section 56, fourth schedule. KMFRI have the official order to do research in marine and freshwater fisheries, aquaculture, environmental and ecological studies, and marine research including chemical and physical oceanography, in order to provide scientific data and information.
  • Kenya Forestry Research Institute (KEFRI): Kenya Forestry Research Institute is a state corporation established in 1986 and mandate to undertake research in forestry and allied natural resources. The research and development activities conducted by the Kenya forestry research institute are divided into five thematic areas namely: Forest productivity and improvement, Biodiversity and Environment management, Forest product development, Social-economic policy and Governance, and Technical support services.
  • Kenya Industrial Research and Development Institute (KIRDI): Kenya Industrial Research and Development Institute is a national research institute founded in 1979 under the Ministry of Trade and Industry and mandated to undertake multidisciplinary research and development activities in the context of industrial and allied technologies.

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